Agenda
Technical discussion on how to handle the following:

   *   Managing publisher variables server-side
        *   Define schema(s)
        *   Manage available variables by product
        *   Define any existing dependencies
        *   Understand delivery mechanism
   *   Overriding client-side publisher variables
        *   Is this through SDK expiration or forced
   *   TCS management controls
        *   How are they presented
        *   What controls do they have
   *   Publisher management controls
        *   How are they presented
        *   What controls do they have
Caveats

   *   Limited in scope to 3.0 products

• New creative or mediabrix_mobile.js change to audit all existing variables (create a CSV or apptrak epay)