Goals

Models
  1. All inventory
  2. Partial inventory - guaranteed 
  3. Partial inventory - not guaranteed
  4. Campaign by campaign - redirect (not able to project inventory)
  5. campaign by campaign - direct (contents of the iframe)

Publisher onboarding steps
  1. Publisher agreement reached
  2. send onboarding  documents
  3. discovery/publishing planning
  4. setup
  5. staging - noncertified
  6. MB Approval - noncertified
  7. Pub side files moved to production - noncertified
  8. Prod testing
  9. Client services marks publisher as certified