| Variable |
Description |
Defined |
| euui |
Order Id (aka, Campaign ID) |
DFP macro - %ebuy! |
mbcn
|
Order name(aka, Campaign name)
|
DFP placeholder
|
| eact |
Action (share, click, impression, etc) |
mb_metrics script |
| eval |
Value of the action(true/false, youtube, ) |
mb_metrics script
|
| efbi |
Facebook user id |
socialVars |
| ehos |
Referrer domain |
mb_metrics script |
| mbai |
Ad id |
DFP macro - %eaid! |
| mbzn |
Zone name |
DFP macro(?) |
| mbpp |
Site name |
DFP macro - %s |
| mbpi |
Property ID |
DFP macro |
| eses |
Session ID |
mb_metrics script |
| ecmd3 |
Platform type |
DFP creative template |
| ecmd4 |
Product type |
DFP creative template (hard coded) |
ecmd5
|
Unique ID |
metrics makeUUID call |
| ecmd6 |
navigator.appName |
browser |
| ecmd7 |
navigator.userAgent |
browser
|
| epay |
browser header info |
browser
|
| mbci |
Creative ID |
DFP macro - %ecid! |