Summary
- A complement to the MediaBrix JavaScript tag deployment for integration with Publishers who prefer to or cannot integrate MediaBrix ad products via Flash, avoiding ExternalInterface callbacks between ActionScript and Javascript. The MediaBrix SWF(MBSWF) deployment should obfuscate the ExternalInterface communication between the ads and the Publisher property. It should be an embeddable component which can be loaded and customized within an existing Flash application.
Description
- Ad Loading
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- MediaBrix ads are initialized using variables in a "socialVars" object which is defined on the Publisher's side.
- MBSWF should generate this socialVars object from the Publisher's settings and duplicate the methods of the loadMediaBrix JS function.
- CallBacks
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- MediaBrix ads must support callbacks defined via socialVars.
- If the callback is an AS function, MBSWF should create a reference to the callback via External Interface so it is available to the ad code.
- User Data Storage and Retargeting
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- MediaBrix stores user data in Flash cookies for purposes of audience retargeting
- Key/Val pairs will need to be extracted from existing Flash cookies and incorporated into the loadMediaBrix function.