MediaBrix DFP Naming Convention
 

Ad Placements:

Advertiser_Product_Site_Size_Descriptor
Examples:
SpriteNBA_Tracker_CarTownBEE_1x1_VAST
SpriteNBA_Views_CarTownBEE_650x500_CPCV
SpriteNBA_Tracker_SocialIngot_1x1_StartPixel
SpriteNBA_Tracker_Eastside_1x1_Opportunity
Williamsburg_Flex1.5_FlexNet_650x500_NY
Williamsburg_Flex1.4_FlexNet_650x500_Raleigh
 

Ad Creatives:

Advertiser_Product_Size_CreativeDescriptor
Examples:
MTV_Flex1.4_650x500_TWTheHunt
eHarmony_Flex1.5_650x500_Creative1
eHarmony_Flex1.5_650x500_Creative2
eHarmony_Flex1.5_650x500_Creative3