Creative Templates
- euui - order ID
- eact - action
- eval - value
efbi - user ID
- ehos - host
- mbcn - campaign name
- mbai - ad ID
- mbci - creative ID
- mbpp - publisher property
- mbpi - publisher property ID
- mbzn - zone
- ecmd1 - video duration
- ecmd2 - timestamp
- ecmd3 - platform
- ecmd4 - product type
- ecmd5 - unique ID(mobile SDK) or
- ecmd6 - App session(mobile SDK) or null(web)
- ecmd7 - navigator.userAgent | navigator.appVersion
- ecmd8 - industry vertical
- ecmd9 - dimensions
- ecmd10 - user info(custom ads) or VAST/VPAID info
epay - version- eses - session (creative template)
- format - json/xml
*not all fields will be populated for all events
Android SDK
eses=" + MediaBrixService.getSessionId() +
"&mbpp=" + MediaBrixService.getAppId()
"&eact=" + event
"&eval=" + eval
"&ecmd5=" + MediaBrixService.getDeviceId()
"&ecmd6=" + ManifestRequest.LIBRARY_VERSION
"&ecmd7=" + URLEncode(Build.VERSION.RELEASE) + "|" + URLEncode(Build.MODEL)
"&ecmd3=" + “Android"
"&ecmd2=" + getUtcTimeMilliseconds()
"&format=json";
iOS SDK
"eses" : sessionID,
@"mbpp" : appID,
@"eval" : event,
@"eact" : checkpoint,
@"ecmd2" : time stamp,
@"ecmd5" : deviceID,
@"ecmd6" : SDK vr,
@"ecmd7" : [[self system] stringByAppendingFormat:@" | %@", [self model]];device model,
@"ecmd3" : @"iOS",
@"format" : @"json"
Sample Web events
flash :
http://metrics.tbliab.net/apptrak?euui=null&eact=flash&eval=15&efbi=null&ehos=null&mbcn=null&mbai=null&mbci=null&ecmd2=1413385451406&ecmd3=Web&ecmd4=null&mbpp=null&mbzn=flash&mbpi=null&ecmd5=null&ecmd6=null&ecmd7=Mozilla/5.0%20(Macintosh;%20Intel%20Mac%20OS%20X%2010_9_5)%20AppleWebKit/537.36%20(KHTML,%20like%20Gecko)%20Chrome/38.0.2125.101%20Safari/537.36%20|%205.0%20(Macintosh;%20Intel%20Mac%20OS%20X%2010_9_5)%20AppleWebKit/537.36%20(KHTML,%20like%20Gecko)%20Chrome/38.0.2125.101%20Safari/537.36&ecmd8=null&ecmd9=undefined&ecmd10=undefined&epay={%22version%22%20:%20%22Web|0911-2014-01%22}&eses=db03f187-7f07-4766-d577-9ea513ab6f3c&format=json
loadmediabrix :
http://metrics.tbliab.net/apptrak?euui=null&eact=loadmediabrix&eval=true&efbi=null&ehos=www_mediabrix_com&mbcn=null&mbai=null&mbci=null&ecmd2=1413385758800&ecmd3=Web&ecmd4=null&mbpp=mb_dev&mbzn=web_backfill_flex&mbpi=null&ecmd5=f89f2cac-b096-423a-8fc0-5e784af10825&ecmd6=null&ecmd7=Mozilla/5.0%20(Macintosh;%20Intel%20Mac%20OS%20X%2010_9_5)%20AppleWebKit/537.36%20(KHTML,%20like%20Gecko)%20Chrome/38.0.2125.101%20Safari/537.36%20|%205.0%20(Macintosh;%20Intel%20Mac%20OS%20X%2010_9_5)%20AppleWebKit/537.36%20(KHTML,%20like%20Gecko)%20Chrome/38.0.2125.101%20Safari/537.36&ecmd8=null&ecmd9=undefined&ecmd10=undefined&epay={%22version%22%20:%20%22Web|0911-2014-01%22}&eses=b8459573-76a4-4253-f382-3e3518b79e5d&format=json
impression:
http://metrics.tbliab.net/apptrak?euui=154524456&eact=impression&eval=true&efbi=null&ehos=www_mediabrix_com&mbcn=backfill&mbai=47874816&mbci=41313335976&ecmd2=1413385759609&ecmd3=Web&ecmd4=reach&mbpp=mb_dev&mbzn=web_backfill_flex&mbpi=26204376&ecmd5=f89f2cac-b096-423a-8fc0-5e784af10825&ecmd6=null&ecmd7=Mozilla/5.0%20(Macintosh;%20Intel%20Mac%20OS%20X%2010_9_5)%20AppleWebKit/537.36%20(KHTML,%20like%20Gecko)%20Chrome/38.0.2125.101%20Safari/537.36%20|%205.0%20(Macintosh;%20Intel%20Mac%20OS%20X%2010_9_5)%20AppleWebKit/537.36%20(KHTML,%20like%20Gecko)%20Chrome/38.0.2125.101%20Safari/537.36&ecmd8=undefined&ecmd9=null&ecmd10=VAST%7Chttps%3A//u-ads.adap.tv/a/h/PpKuQ3v74DQYccCXAcHn+8+8vMMGcgUK4VR_mA_syPDan8jl8ALIrnuwk2WRU_kbYqYjVUpCsPjn+U2wZPf43dihpFn0gUWR%3Fcb%3Dcachebuster%26pageUrl%3Dhttp%253A%252F%252Fmediabrix.com%26eov%3Deov&epay={%22version%22%20:%20%22Web|0911-2014-01%22}&eses=b8459573-76a4-4253-f382-3e3518b79e5d&format=json
view_industry (viewability)
http://metrics.tbliab.net/apptrak?euui=161686536&eact=view_industry&eval=true&efbi=9222183518577368&ehos=www_mediabrix_com&mbcn=Web%202.3%20Views%20-%20Development%20&mbai=42058896&mbci=41849325456&ecmd2=1413387480007&ecmd3=Web&ecmd4=views&mbpp=mb_dev&mbzn=views_dev&mbpi=26296896&ecmd5=f89f2cac-b096-423a-8fc0-5e784af10825&ecmd6=null&ecmd7=Mozilla/5.0%20(Macintosh;%20Intel%20Mac%20OS%20X%2010_9_5)%20AppleWebKit/537.36%20(KHTML,%20like%20Gecko)%20Chrome/38.0.2125.101%20Safari/537.36%20|%205.0%20(Macintosh;%20Intel%20Mac%20OS%20X%2010_9_5)%20AppleWebKit/537.36%20(KHTML,%20like%20Gecko)%20Chrome/38.0.2125.101%20Safari/537.36&ecmd8=undefined&ecmd9=1229,415,300&ecmd10=VAST%7Chttps%3A//u-ads.adap.tv/a/h/PpKuQ3v74DQYccCXAcHn+8+8vMMGcgUK4VR_mA_syPDan8jl8ALIrnuwk2WRU_kbYqYjVUpCsPjn+U2wZPf43dihpFn0gUWR%3Fcb%3Dcachebuster%26pageUrl%3Dhttp%253A%252F%252Fmediabrix.com%26eov%3Deov&epay={%22version%22%20:%20%22Web|0911-2014-01%22}&eses=8ac14ed1-94e4-4a7e-e1ef-790727dbe447&format=json
view_mbrix (viewability)
http://metrics.tbliab.net/apptrak?euui=161686536&eact=view_mbrix&eval=false&efbi=9222183518577368&ehos=www_mediabrix_com&mbcn=Web%202.3%20Views%20-%20Development%20&mbai=42058896&mbci=41849325456&ecmd2=1413387485017&ecmd3=Web&ecmd4=views&mbpp=mb_dev&mbzn=views_dev&mbpi=26296896&ecmd5=f89f2cac-b096-423a-8fc0-5e784af10825&ecmd6=null&ecmd7=Mozilla/5.0%20(Macintosh;%20Intel%20Mac%20OS%20X%2010_9_5)%20AppleWebKit/537.36%20(KHTML,%20like%20Gecko)%20Chrome/38.0.2125.101%20Safari/537.36%20|%205.0%20(Macintosh;%20Intel%20Mac%20OS%20X%2010_9_5)%20AppleWebKit/537.36%20(KHTML,%20like%20Gecko)%20Chrome/38.0.2125.101%20Safari/537.36&ecmd8=undefined&ecmd9=1229,415,300&ecmd10=VAST%7Chttps%3A//u-ads.adap.tv/a/h/PpKuQ3v74DQYccCXAcHn+8+8vMMGcgUK4VR_mA_syPDan8jl8ALIrnuwk2WRU_kbYqYjVUpCsPjn+U2wZPf43dihpFn0gUWR%3Fcb%3Dcachebuster%26pageUrl%3Dhttp%253A%252F%252Fmediabrix.com%26eov%3Deov&epay={%22version%22%20:%20%22Web|0911-2014-01%22}&eses=8ac14ed1-94e4-4a7e-e1ef-790727dbe447&format=json