• Base URL:
    • pubads.g.doubleclick.net/gampad/adx
  • Required Parameters:
    • iu :  networkCode/ad_unit1/ad_unit2
    • sz : 650x500
    • c : 0123456789 (cache buster)
    • tfcd : 0 or 1 (Coppa)
  • Optional Parameters:
    • t : sdk%3D1.7.1%26device%3D50849248 (URL encoded custom targeting key-value pairs; values can be extracted using the %%PATTERN:key%% macro; not currently used for Web )
    • m : text/javascript (mime-type)
  • Sample:
    • http://pubads.g.doubleclick.net/gampad/adx?iu=/16825456/QA_TCS_Web15/babel_rescue&sz=650x500&c=589682317&m=text/html
  • Template changes:
    • Web SDK (mediabrix.js) will need to be updated to use the simplified tag structure - 3 points
    • Simplified tag is preferable to GPT tags to avoid collisions with Publishers using async GPT tags. 
    • Web 3.0 template scripts will need to be updated to render with the new tag - 3 points
    • Web 2.0 templates will have to be updated and existing creatives will need to be re-saved - 5 points
  • DFP Documentation : https://support.google.com/dfp_premium/answer/2623168?hl=en&vid=null
  • To Do: Verify that the simplified tag will be supported indefinitely