• Base URL:
    • pubads.g.doubleclick.net/gampad/adx
  • Required Parameters:
    • iu :  networkCode/ad_unit1/ad_unit2
    • sz : 2x2 (single size) or 2x2|3x3|4x4 (multiple sizes)
    • c : 0123456789 (cache buster)
  • Optional Parameters:
    • t : sdk%3D1.7.1%26device%3D50849248 (URL encoded custom targeting key-value pairs; values can be extracted using the %%PATTERN:key%% macro )
    • m : text/html (mime-type)
    • mob : js (indicates mobile ad request)
  • Sample:
    • http://pubads.g.doubleclick.net/gampad/adx?iu=/16825456/Creative_Mobile_Sandbox/Robert_Rescue&sz=2x2&c=589682317&m=text/html&mob=js&t=sdk%3D1.7.1%26deviceid%3DE1485B73-E577-4E2E-9EDB-8FDA5990EBFB%26feat%3Dgeo,cam%26carrier%3Dno-carrier%26connect%3DCellular%26manu%3DApple%26lang%3Den%26device%3Dipad_mini_1st_gen_wifi
  • Template changes:
    • Extracting ad unit and size parameters via URL parsing will need to be updated for the new tag structure.
    • Optional parameters should be extracted using the %%PATTERN:key%% macro
  • DFP Documentation : https://support.google.com/dfp_premium/answer/2623168?hl=en&vid=null
  • To Do: Verify that the simplified tag will be supported indefinitely